Background:
Visit Stockholm aimed to engage the public in Stockholm during the Handball World Championship.
Recognizing an opportunity to honor the late legendary national team coach, Bengt Johansson, we decided to highlight his creation, the cucumber jar, which became a defining tactic for the beloved team in the 90s.
Idea:
Our concept involved a five-meter-tall virtual AR cucumber jar. The jar would come to life through an Instagram filter triggered by scanning a unique QR code at event locations in Gallerian and Globen Shopping. Participants could guess the number of cucumbers in the jar for a chance to win tickets to the Handball World Championship final.
Visit Stockholm aimed to engage the public in Stockholm during the Handball World Championship.
Recognizing an opportunity to honor the late legendary national team coach, Bengt Johansson, we decided to highlight his creation, the cucumber jar, which became a defining tactic for the beloved team in the 90s.
Idea:
Our concept involved a five-meter-tall virtual AR cucumber jar. The jar would come to life through an Instagram filter triggered by scanning a unique QR code at event locations in Gallerian and Globen Shopping. Participants could guess the number of cucumbers in the jar for a chance to win tickets to the Handball World Championship final.
